IT’S THE LITTLE THINGS WE DESIGNERS OBSERVE.
	As designers (because we hate to limit our roles simply as “graphic” designers when we are capable of so much creativity, so why limit our talent?) we are often observing and taking mental note, not only for ideas on new projects, or ways to inspire or influence - this is a blessing and a curse, trust that. The sensory overload can be overwhelming, but it’s these observations that always spur great conversations, whether it be at the round table in the office or while grabbing a cup of joe.

	You may fall under the category of “WHO FRIGGIN CARES” haha, but this is one bit of observation worth sharing because it’s a glimpse at how keen our observation has become as well trained professional designers… The Green Band Trailer layout before every film trailer has CHANGED! Once again, you may think it’s nothing worh talking about, but it is…

	It’s the subtlety that really intrigues us, from a lighter green color, to a the removal of dropshadow, to simpifying the layout to even a change in typography. What was once marred with dropshadows and big clunky ARIAL typeface, is now a very clean and subtle layout with NO drop shadow and the intro to a FUTURA typeface. At first we felt offended by this - it was immediate like a slap to the face, because once again, us designers notice these things. But it was a SLAP, because of the thought… “Why change something that has withstood the test of time? Why change the standard?? Why even bother with something that most people dont even care about???

	But there lies the beauty of this change… It was noticed… Not only by a group of designers munchin on some popcorn, but with old timer movie goers, and movie snobs alike. Immediately we felt like Wes Anderson took over the MPAA, because of his love for the typeface FUTURA and every excuse he has to display it in his films. But no… Wes did not take over, by force or any means necessary. The change was due in part to bring unification to the newly introduced RED BAND trailers (introed several years ago), and most of all reflect the type of films that are enjoyed today - to seem less of a stern badge, and more of a lending piece of design that compliments what you are about to see, and NOT warn you for what you are about to see.

	We welcome the new design, not only because our opinion doesnt matter, haha, but because change is good, and change sparks conversation and change reflects what surrounds us.

	PS: Change is not so good however, when it comes to the almost disastrous GAP logo chanage, horrible JC Penny change, and horrible, yes horrible DC logo redesign…

IT’S THE LITTLE THINGS WE DESIGNERS OBSERVE.

As designers (because we hate to limit our roles simply as “graphic” designers when we are capable of so much creativity, so why limit our talent?) we are often observing and taking mental note, not only for ideas on new projects, or ways to inspire or influence - this is a blessing and a curse, trust that. The sensory overload can be overwhelming, but it’s these observations that always spur great conversations, whether it be at the round table in the office or while grabbing a cup of joe.

You may fall under the category of “WHO FRIGGIN CARES” haha, but this is one bit of observation worth sharing because it’s a glimpse at how keen our observation has become as well trained professional designers… The Green Band Trailer layout before every film trailer has CHANGED! Once again, you may think it’s nothing worh talking about, but it is…

It’s the subtlety that really intrigues us, from a lighter green color, to a the removal of dropshadow, to simpifying the layout to even a change in typography. What was once marred with dropshadows and big clunky ARIAL typeface, is now a very clean and subtle layout with NO drop shadow and the intro to a FUTURA typeface. At first we felt offended by this - it was immediate like a slap to the face, because once again, us designers notice these things. But it was a SLAP, because of the thought… “Why change something that has withstood the test of time? Why change the standard?? Why even bother with something that most people dont even care about???

But there lies the beauty of this change… It was noticed… Not only by a group of designers munchin on some popcorn, but with old timer movie goers, and movie snobs alike. Immediately we felt like Wes Anderson took over the MPAA, because of his love for the typeface FUTURA and every excuse he has to display it in his films. But no… Wes did not take over, by force or any means necessary. The change was due in part to bring unification to the newly introduced RED BAND trailers (introed several years ago), and most of all reflect the type of films that are enjoyed today - to seem less of a stern badge, and more of a lending piece of design that compliments what you are about to see, and NOT warn you for what you are about to see.

We welcome the new design, not only because our opinion doesnt matter, haha, but because change is good, and change sparks conversation and change reflects what surrounds us.

PS: Change is not so good however, when it comes to the almost disastrous GAP logo chanage, horrible JC Penny change, and horrible, yes horrible DC logo redesign…

reuniclus:

IT KEEPS HAPPENING

LEGO INCEPTION

reuniclus:

IT KEEPS HAPPENING

LEGO INCEPTION

(Source: thelionsmayne)

wolverineholic:

All-New X-Men Vol 1 #18 (2013)
Decade variant by Julian Totino Tedesco 

YESSSSS!

wolverineholic:

All-New X-Men Vol 1 #18 (2013)

Decade variant by Julian Totino Tedesco 

YESSSSS!

WE ARE BACK AND WE HAVE NEWS!
	We’ve been MIA for quite some time, but our dissapearing act was for the best. We have a new staff, new site coming up and just a whole slew of events and work to display.

	But we digress, that is a story for another post. During our social media hiatus, we have been noticing so many new design trends, changes and evolutions. For example have you seen how the motion picture industry has changed their intro page to trailers? From a kelly green to more lime green, and from a helvetica to a futura like typeface? As I mentioned… So much to share, but for now, let’s talk about the FIGHTING IRISH!

	If you are a sport’s fan, you have been very well aware of how team logos are changing, and most of all how uniforms are evolving. Uniform’s helmets are becoming more… Super hero, military, and futuristic looking.

	Take a look at the NEW NOTRE DAME uniform, they boast two new different redesigns for their home and away uniforms. They are a bit gaudy, and a bit flashy, but for us, they seem TACTICOOL. Why do we say this? Well, with the gloves now an official part of the uniform, the somewhat exposed protective padding and more streamlined and fitting look - these players look more like warriors than players of a sport… College sport that is.

	The new uniform has been unveiled for the 2013 Arizona game in October, and this is not the first time the fighting irish have unveiled a new look. Last year notre dame unveiled a new look, and it did not go so well…

	The question we ask ourselves is… Where is this trend coming from? This Tacticool / Futuristic warrior look? Our sources lead to the huge gaming influence on today’s generation. The video game culture is obviously a huge part of the young genration, and it is transitioning to several facets of life… From apparel, sports, military, and yes… REAL LIFE weapons; but once again, we will save that topic for a new post.

WE ARE BACK AND WE HAVE NEWS!

We’ve been MIA for quite some time, but our dissapearing act was for the best. We have a new staff, new site coming up and just a whole slew of events and work to display.

But we digress, that is a story for another post. During our social media hiatus, we have been noticing so many new design trends, changes and evolutions. For example have you seen how the motion picture industry has changed their intro page to trailers? From a kelly green to more lime green, and from a helvetica to a futura like typeface? As I mentioned… So much to share, but for now, let’s talk about the FIGHTING IRISH!

If you are a sport’s fan, you have been very well aware of how team logos are changing, and most of all how uniforms are evolving. Uniform’s helmets are becoming more… Super hero, military, and futuristic looking.

Take a look at the NEW NOTRE DAME uniform, they boast two new different redesigns for their home and away uniforms. They are a bit gaudy, and a bit flashy, but for us, they seem TACTICOOL. Why do we say this? Well, with the gloves now an official part of the uniform, the somewhat exposed protective padding and more streamlined and fitting look - these players look more like warriors than players of a sport… College sport that is.

The new uniform has been unveiled for the 2013 Arizona game in October, and this is not the first time the fighting irish have unveiled a new look. Last year notre dame unveiled a new look, and it did not go so well…

The question we ask ourselves is… Where is this trend coming from? This Tacticool / Futuristic warrior look? Our sources lead to the huge gaming influence on today’s generation. The video game culture is obviously a huge part of the young genration, and it is transitioning to several facets of life… From apparel, sports, military, and yes… REAL LIFE weapons; but once again, we will save that topic for a new post.

NEW CLASS IN A CAN
	If you haven’t noticed by now, Budweiser is trying to CLASS IT UP. As of May 6th, 2013 Busweiser has been on a mission to introduce the public to their new can, a shape that mimics their iconic brand enclosure. The enclosure that  is considered a “bowtie” by Bud branding, first introduced in 1956, has been emerging as a true visual stamp for the past 4 years when other wraps and can intros have bee made.

	This time, however the team at Bud has really made it something literal, a warped funky looking can that literally mimics their branded bowtie. We’re not too SOLD on this new attempt… Although BUD, the last to be sold out as the GREAT American Beer brands, finally sold out, and their recipe stated to have not changed since it’s conception (which we find hard to believe) - the brand has been making grand efforts to stake its claim as the KING OF BEERS in a maket flloded by new tastes, flavors, and concepts - thanks to re-emergence of MICRO BREWS! Sure the recipe is American, Sure they are still here in the U.S., but the owners are not, and the marketing is now clearly influenced by their outside perspectives.

	We’re not big fans of the taste, nor are we big fans of it’s latest brand and advertising efforts - and now this new can shape really pushes us further away. The only good thing we have to say is thank god they have been importing some of our favorite british beer(s) and making it easier to find in local bars and market places.

NEW CLASS IN A CAN

If you haven’t noticed by now, Budweiser is trying to CLASS IT UP. As of May 6th, 2013 Busweiser has been on a mission to introduce the public to their new can, a shape that mimics their iconic brand enclosure. The enclosure that  is considered a “bowtie” by Bud branding, first introduced in 1956, has been emerging as a true visual stamp for the past 4 years when other wraps and can intros have bee made.

This time, however the team at Bud has really made it something literal, a warped funky looking can that literally mimics their branded bowtie. We’re not too SOLD on this new attempt… Although BUD, the last to be sold out as the GREAT American Beer brands, finally sold out, and their recipe stated to have not changed since it’s conception (which we find hard to believe) - the brand has been making grand efforts to stake its claim as the KING OF BEERS in a maket flloded by new tastes, flavors, and concepts - thanks to re-emergence of MICRO BREWS! Sure the recipe is American, Sure they are still here in the U.S., but the owners are not, and the marketing is now clearly influenced by their outside perspectives.

We’re not big fans of the taste, nor are we big fans of it’s latest brand and advertising efforts - and now this new can shape really pushes us further away. The only good thing we have to say is thank god they have been importing some of our favorite british beer(s) and making it easier to find in local bars and market places.

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FUTURE AMAZING

Future Amazing (a division of Crust Creative, LLC) is an in-depth experiment in the rich field of design.

Growth of concepts and ideas are fostered to promote skills and continued learning within brand development and entrepreneurial experiences, for the benefit of both young and seasoned designers. We are "Constantly Evolving!"

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