It’s Okay to be the King - Brand New Currently the closest — and by closest I mean pretty not very close but it will do — thing the NBA has to a Michael Jordan-level global superstar is LeBron James of the Miami Heat, formerly of the Cleveland Cavaliers. He can dunk, he can block, he can pass, he can piss off an entire audience through megalomaniac ESPN specials, and, perhaps he can win a championship. But not yet. In the meantime, the only crowning he’ll have is by his own “King James” nickname, which serves as the basis for the logo of his Nike line of shoes and apparel. Designed by Nike Brand Design, the logo officially debuted this past October although it was leaked as far back as November 2010.

It’s Okay to be the King - Brand New

Currently the closest — and by closest I mean pretty not very close but it will do — thing the NBA has to a Michael Jordan-level global superstar is LeBron James of the Miami Heat, formerly of the Cleveland Cavaliers. He can dunk, he can block, he can pass, he can piss off an entire audience through megalomaniac ESPN specials, and, perhaps he can win a championship. But not yet. In the meantime, the only crowning he’ll have is by his own “King James” nickname, which serves as the basis for the logo of his Nike line of shoes and apparel. Designed by Nike Brand Design, the logo officially debuted this past October although it was leaked as far back as November 2010.

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