A New HP: So Close, Yet So Far Away

HP’s logo has been around for so long that it’s not really questionable anymore, it just is and it just exists. And it’s not a bad logo at all, especially in its most recent, simple incarnation. The accentuated angle of the two letters is recognizable and unique and serves as the basis for a possible new abstract logo. One that happens to be really, really great. It’s an elegant and bold evolution, using the simplest of forms: four sticks. Sure, it might not be instantly readable to someone that has never seen an HP product before but that’s why HP has millions of dollars to build a brand and engrain this in people’s mind without missing a bit. As a logo change for a massive company this would be pretty courageous to implement demonstrating that a mass audience can handle some abstraction, even if the poor audience still uses PCs.