Paramount Logo Gets A Welcome Refresh

The studio’s first logo, a symbol of a rugged, snow-covered peak from the Wasatch mountain range, was created in 1916. The 100th Anniversary logo was created by Devastudios, Inc.

Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wordingabout the 100th anniversary will be removed from the logo, with the rest of the design remaining in use.

— Press Release