IN CASE OF EMERGENCY, THINK CONVERSE Converse UK recently carried out a rather interesting campaign to promote their line of footwear to fans. The company placed I.C.E (In Case Of Emergency) boxes in public spaces so that passerbys could help themselves to a pair or tweet the message inside empty containers for an opportunity to win others.

IN CASE OF EMERGENCY, THINK CONVERSE

Converse UK recently carried out a rather interesting campaign to promote their line of footwear to fans. The company placed I.C.E (In Case Of Emergency) boxes in public spaces so that passerbys could help themselves to a pair or tweet the message inside empty containers for an opportunity to win others.

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