Frog Loses Battle to Speech Bubbles - Brand New

The new logo is certainly more professional but it’s as dull as watching a frog croak. Speaking of frogs: where is the frog in the logo? I don’t mean to be dense and say that a logo has to literally reflect the name of the product, company, or service it represents but when the name includes the word “frog” it seems to me like there are dozens of visual ideas that could be exploited. Instead we have a circle of speech bubbles that represent, you better believe it, online dialog and sharing! Exciting, isn’t it?

Frog Loses Battle to Speech Bubbles - Brand New

The new logo is certainly more professional but it’s as dull as watching a frog croak. Speaking of frogs: where is the frog in the logo? I don’t mean to be dense and say that a logo has to literally reflect the name of the product, company, or service it represents but when the name includes the word “frog” it seems to me like there are dozens of visual ideas that could be exploited. Instead we have a circle of speech bubbles that represent, you better believe it, online dialog and sharing! Exciting, isn’t it?

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