The Dream Factory Rebrand

The airship logo design was inspired by the organization’s new positioning line: “Sometimes kids deserve to get carried away.” The Dream Factory helps kids forget about their illness — even just for a moment — and encourages them to get carried away in the anticipation of having their dream come true, the experience itself, and the memories they will keep with them when they return to their routine of doctors, treatments, and hospital visits.
— Text provided by Cocoon

http://www.underconsideration.com/brandnew/archives/the_little_airship_that_could.php