If this Chicken’s a Kickin’ don’t Come a Cluckin’ - Brand New The old was pretty hilarious. I mean, a chicken, kicking Hobo? And Hobo is all, like, “don’t kick me”? I love it. Of course, it was bad. Not bad a for a one-locale small restaurant but with great franchising comes great responsibility and the old one would have had a hard time portraying a solid business model. In contrast, the new logo is really great. It reduces the chicken to just the head, not just saving significantly on space used but in creating something much more iconic and on par with franchise restaurants — its red crest rivals the pigtails of Wendy (who’s been on this site too much this week already). The rendering of the chicken is spot on. It’s energetic and concise. I also very much enjoy the type lock-up with the “N”s lining up on the right and the “K” and “C” on the left, leaving a little nook for the “The”, and major bonus points for the hanging apostrophe.







