Showing posts with 'future amazing design studio' tag.
“I’m fed up with the latest design trend. Everything has to be ‘vintage’ style, type has to be centered, all-caps, or written calligraphically. There are lobsters, birds, ribbons, anchors, crowns, arrows, crests, and the famous X everywhere. Personally I like this kind of style. But slowly but surely these cliches are getting overused.”
— DAVE SPENGLER
Telemundo announced it will launch its rebranding campaign complete with a new logo, tagline and on-air identity this fall. The network’s new positioning platform aims to capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S.
— Press Release
Adobe Creative Suite needs no introduction: we all use it, and we all desperately try to keep up with their upgrades and their rising price tags. This week Adobe launched its latest version, CS6, which includes a whopping 19 applications and is divided in four main suites. Like its predecessors, CS4 and CS5, the packaging and graphics have been designed by San Francisco, CA-based Tolleson Design, who have put together a very comprehensive case study with video and behind the scenes here — some of the more relevant images are included in this post.
http://www.underconsideration.com/brandnew/archives/creative_suite_gets_decked_in_couture.php
http://images.postling.com/b/bc7/g_fullxfull.44474.jpg
The Right Logo
When people look at a logo they should want to visualize something that is not going to become an obscene object or another object that doesn’t even relate to what is being shown to them. It takes time and effort to actually come up with good design or work in general. Which brings up the conclusion of you get what you paid for, don’t be cheap when it comes to something that you want because in the end you’ll have to pay twice as much for it.
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion — aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
— Sam Moreau, Principal Director of User Experience for Windows
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Future Amazing (a division of Crust Creative, LLC) is an in-depth experiment in the rich field of design.
Growth of concepts and ideas are fostered to promote skills and continued learning within brand development and entrepreneurial experiences, for the benefit of both young and seasoned designers. We are "Constantly Evolving!"
![[tumblr of] Jake Moore](http://25.media.tumblr.com/avatar_c1473772fc0b_30.png){kind=avatar}
