AMY’S KITCHEN ORGANIC FROZEN FOODS REDUX
We have honestly been some big fans of this stuff for years, they have been one of the best frozen foods at Whole Foods that you can find. Wholesome, filling, and genuinely great. As designers we always felt that the packaging was cheesy… it had this retro feel with their horrible pics, and just awful design layout and narrative. HONEY CREATIVE recently created a new package design overhaul, two words come to mind… ABSOLUTELY AMAZING! The new designs truly carry over the historical narrative of the ompany, but also the narrative of the company’s demographic and intent. These are great quality organic foods, so the new layout and elements really evoke the hands on, pure, and organic look and feel.
Go to your local WHOLE FOODS and pick up some AMY’S and take some time to admire the new design, but most of all admire the taste :)