Showing posts with 'future amazing graphic design' tag.
Deconstruct by province
Another cool Russian designer, who takes physical arrangements of blocks and creates his own typeface. “Deconstruct” is also available on Handmade Font, a resource for non-keyable typefaces for purchase. Check out more of his awesome work!
gl1tchyb1ts
MAXIMILISM + CLASSIC OLD EURO ELEMENTS AT THEIR BEST When you make pizza the old world traditional way, it requires a design that is not only classic but feels hands on as well. Designed by the portfolio center, the type and design is old Napoli inspired, keeping the feel of tradition and authentic atmosphere. Even the ingredients used are sometimes limited to the Campania region of Southern Italy - this place is true “Pizza Tradizionale di Napli” served in Atlanta, Georgia.
STUDENT WORK: CONOR WHELAN | IRELAND
I often find myself scouring the web or my many design publications for great and insightful articles to share with my peers, associates, pals, interns and students. This article about Conor Whelan from Ireland and his package design “TWO EGGS FOR YOU” reminds me of how there is a missing element in some of today’s university programs, especially my alma mater RUTGERS UNIVERSITY. For the past 6 years I have taken on interns from FIT, NYU, NJIT, UDEL, and RUTGERS - their common bond is their knowledge of design and creative thinking, but what they all lack in equally, is their knack for polish, and finish. What do I mean by this? Well it seems execution or execution for real world application is not emphasized in these programs, and I can definitely attest to that.
The senior program seems to focus more on bulk than quantity, where a mass amount of flat work is pushed out, and when I mean flat, I mean flat on all sorts of levels. Too many posters, too many book covers, and way too many postcards… There is no real emphasis on identity systems, interactive, branding applications, and packaging. These are all essential items in the real world of design. But on top of that, there is no emphasis on engaging the viewer, or romancing and enticing the viewer.
So when I look at Conor Whelan’s work, and realize he is just a student, but has delivered this amazing piece of design packaging, well, it grapples my mind, and makes me wonder, what are these foreign students doing? Or rather what is their program pushing that allows these students to offer such refined, and polished work, worthy of commercial acceptance? Not sure, this is a very open ended question, and the fault may be on the program, the professors, the environment, the students, their parents, who knows —- but i can hear it now, my stern shouts to these student interns “REFINE AND POLISH!!! CAN YOU ACTUALLY SEE THIS WORK IN THE REAL WORLD??? If you’re answer is NO, then please don’t submit this work to me”… Definitely something I know my old professors emphasized, but somehow it never translates into the students year after year. There are some that shine, and there are many that just pass the course.
What is the right solution for this? In my mind, I feel that professors should be brutally honest, and by senior year if certain students dont show their drive, passion, and urge to continue their education, then they should simply cut them loose and tell them to just look into another career… Harsh but necessary.
REMAINING TRUE TO THE BRAND Many times a repackaging or rather redesign, means totally starting from scratch or a good opportunity to rebrand and create a whole new identity. Woodpecker Cider, is an alcohol based cider that takes some getting used to, but if you are into these cider beverages with a kick, this is by far is the best. Smith and Milton the design team, set out on a mission to make this brand POP again, or rather make this woodpecker find its way home. A leader in the category, Woodpecker cider began to experience some low shares in the market, and after a careful review of the brand’s history, there was much fluff and stuff that needed to be tossed out, and a new focus needed to be put on the true essence of the brand. Yes, you guessed it… The focus was brought back to the hero of the brand, and that is the Woodpecker. Preserving it’s rich history, and making sure the brand remains true to what everyone knows it for on a visual level, Smith and Milton hired illustrator Andrew Davidson. The result is a BEAUTIFUL wood cut illustration of a Woodpecker. The colors went from a white clean look, to a fire red color palette. The end result is quite beautiful, and it remains true to the history of this delicious and unique brand of alcohol based beverage.
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Future Amazing (a division of Crust Creative, LLC) is an in-depth experiment in the rich field of design.
Growth of concepts and ideas are fostered to promote skills and continued learning within brand development and entrepreneurial experiences, for the benefit of both young and seasoned designers. We are "Constantly Evolving!"
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