FUTURE AMAZING

1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.

2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion — aligning with the fast and fluid style you’ll find throughout Windows 8.

3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
— Sam Moreau, Principal Director of User Experience for Windows

[They] took their inspiration from 1930s European auto-racing posters — rugged, elegant, unadorned. “It’s handcrafted, masculine, and authoritative,” Purvis says. “I think it perfectly expresses the spirit of our magazine.”

— “New Look” mention

We’re big cinema buffs here at Future Amazing, and we’ve been following closely Kees Van Dijkhuizen on vimeo and youtube. For those not in the know, Kees edits and creates “music videos” using a certain director’s filmography; it is extremely beautifully done and you can tell he has a knack and a passion for the craft. Follow the end of every year since 2009, Kees creates a video chronicling the movie year; this is 2011, enjoy.

The airship logo design was inspired by the organization’s new positioning line: “Sometimes kids deserve to get carried away.” The Dream Factory helps kids forget about their illness — even just for a moment — and encourages them to get carried away in the anticipation of having their dream come true, the experience itself, and the memories they will keep with them when they return to their routine of doctors, treatments, and hospital visits.
— Text provided by Cocoon

http://www.underconsideration.com/brandnew/archives/the_little_airship_that_could.php