Showing posts with 'logo design' tag.

The Right Logo When people look at a logo they should want to visualize something that is not going to become an obscene object or another object that doesn’t even relate to what is being shown to them. It takes time and effort to actually come up with good design or work in general. Which brings up the conclusion of you get what you paid for, don’t be cheap when it comes to something that you want because in the end you’ll have to pay twice as much for it.

The Right Logo

When people look at a logo they should want to visualize something that is not going to become an obscene object or another object that doesn’t even relate to what is being shown to them. It takes time and effort to actually come up with good design or work in general. Which brings up the conclusion of you get what you paid for, don’t be cheap when it comes to something that you want because in the end you’ll have to pay twice as much for it.

A New HP: So Close, Yet So Far Away

A New HP: So Close, Yet So Far Away

HP’s logo has been around for so long that it’s not really questionable anymore, it just is and it just exists. And it’s not a bad logo at all, especially in its most recent, simple incarnation. The accentuated angle of the two letters is recognizable and unique and serves as the basis for a possible new abstract logo. One that happens to be really, really great. It’s an elegant and bold evolution, using the simplest of forms: four sticks. Sure, it might not be instantly readable to someone that has never seen an HP product before but that’s why HP has millions of dollars to build a brand and engrain this in people’s mind without missing a bit. As a logo change for a massive company this would be pretty courageous to implement demonstrating that a mass audience can handle some abstraction, even if the poor audience still uses PCs.

THE POWER OF CONCEPT: THIRD DYNASTY SHIRAZ It is quite the paradox when you deal with a profession that is called creative, but in reality involves more stages of critique and review than any other creative endeavor. The world of branding, identity design, graphic design… Well it is both fortunate and unfortunate the stage we call “concept” - the concept is the seed, the mother that gives birth to visual creative based on an idea. Most of the time the concept is the master piece and the end product that the target audience sees, is a result of hours, if not days or months of review and adjustments. The concept is what gives birth to the end product, and sometimes, speaking from the creative end, it is hard to “give up” the process. Nonetheles, that is what makes our profession unique… It is not solely emotive or striving to induce interpretation… It is visual communication at its finest, a series of graphic elements based on stern research and intimate involvement with the client and the intended target. Why this rant? Well… We bumped into this gem of packaging design for a new proposed wine brand called THIRD DYNASTY. The aesthetic and obvious influence is of Ancient Egypt… We like this concept… And we hope it makes the cut… But like most things part of a detailed process… We are sure it will not.

THE POWER OF CONCEPT: THIRD DYNASTY SHIRAZ

It is quite the paradox when you deal with a profession that is called creative, but in reality involves more stages of critique and review than any other creative endeavor.

The world of branding, identity design, graphic design… Well it is both fortunate and unfortunate the stage we call “concept” - the concept is the seed, the mother that gives birth to visual creative based on an idea. Most of the time the concept is the master piece and the end product that the target audience sees, is a result of hours, if not days or months of review and adjustments.

The concept is what gives birth to the end product, and sometimes, speaking from the creative end, it is hard to “give up” the process. Nonetheles, that is what makes our profession unique… It is not solely emotive or striving to induce interpretation… It is visual communication at its finest, a series of graphic elements based on stern research and intimate involvement with the client and the intended target.

Why this rant? Well… We bumped into this gem of packaging design for a new proposed wine brand called THIRD DYNASTY. The aesthetic and obvious influence is of Ancient Egypt… We like this concept… And we hope it makes the cut… But like most things part of a detailed process… We are sure it will not.

We all get stuck, no matter who we are | Logo Design Love “We all get stuck as designers. Don’t forget that. “No matter who you are, the number of accolades you’ve received, or the past successes you’ve had, it’s still hard. You can look at this a few ways, but I largely take comfort in it. “Becoming a good designer is, in my mind, directly related to one’s curiosity and willingness to work. If you keep asking questions and deliberately practicing your craft, you get better. It’s that simple. So when it feels difficult and you want to scream, grab a pencil and a big blank sheet of paper, and just start drawing. With each iteration you’re closer.” — ERIC KARJALUOTO, SMASHLAB

We all get stuck, no matter who we are | Logo Design Love


“We all get stuck as designers. Don’t forget that.

“No matter who you are, the number of accolades you’ve received, or the past successes you’ve had, it’s still hard. You can look at this a few ways, but I largely take comfort in it.

“Becoming a good designer is, in my mind, directly related to one’s curiosity and willingness to work. If you keep asking questions and deliberately practicing your craft, you get better. It’s that simple. So when it feels difficult and you want to scream, grab a pencil and a big blank sheet of paper, and just start drawing. With each iteration you’re closer.”

— ERIC KARJALUOTO, SMASHLAB

Brewing one for the Homies - Brand New The new logo incorporates several graphic elements that represent the fundamentals of the hobby, including a hop cone, a barley stalk and a tall glass of beer, on a circular background that evokes the shape of a bottle cap. AHA Director Gary Glass explains the design process: “It wasn’t easy, and the AHA staff and our graphic design team took the redesign seriously. We’re thrilled with this new visual representation of the AHA, our members and the broader homebrewing community.”

Brewing one for the Homies - Brand New

The new logo incorporates several graphic elements that represent the fundamentals of the hobby, including a hop cone, a barley stalk and a tall glass of beer, on a circular background that evokes the shape of a bottle cap. AHA Director Gary Glass explains the design process: “It wasn’t easy, and the AHA staff and our graphic design team took the redesign seriously. We’re thrilled with this new visual representation of the AHA, our members and the broader homebrewing community.”

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