A logo doesn’t need to say what a company does | Logo Design Love
The Tiger Woods logo isn’t a golf club. The Virgin Atlantic logo isn’t an airplane. The Xerox logo isn’t a photocopier. Computer logos don’t need to show computers, dentist logos don’t need to show teeth, and furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better using a design that doesn’t depict the product or service your client provides.

A logo doesn’t need to say what a company does | Logo Design Love

The Tiger Woods logo isn’t a golf club. The Virgin Atlantic logo isn’t an airplane. The Xerox logo isn’t a photocopier. Computer logos don’t need to show computers, dentist logos don’t need to show teeth, and furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better using a design that doesn’t depict the product or service your client provides.

You have the skills, you have the technology… (to quote a famous TV show from the 70’s), but knowing how to sell them (and you) requires another kind of aptitude altogether. The commercial reality for designers is that having talent isn’t always a guarantee of attaining success or making a living come to that. Man cannot live on artistic brilliance alone.



Building your design business: perceptioning | Logo Design Love
COMPLEXITY IS OK
When it comes to branding, designers were always taught that complexity will more often hamper, or dilute, the design. Simplicity lies in hierarchy, the grid system, etc. Everything we are taught isn’t necessarily wrong, but complexity can be a great thing, especially in the youtube-era generation.
READ MORE

COMPLEXITY IS OK

When it comes to branding, designers were always taught that complexity will more often hamper, or dilute, the design. Simplicity lies in hierarchy, the grid system, etc. Everything we are taught isn’t necessarily wrong, but complexity can be a great thing, especially in the youtube-era generation.

READ MORE

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FUTURE AMAZING

Future Amazing (a division of Crust Creative, LLC) is an in-depth experiment in the rich field of design.

Growth of concepts and ideas are fostered to promote skills and continued learning within brand development and entrepreneurial experiences, for the benefit of both young and seasoned designers. We are "Constantly Evolving!"

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