WINDOWS’ NEWEST LOGO - BY PENTAGRAM

 

1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.

2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion — aligning with the fast and fluid style you’ll find throughout Windows 8.

3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
— Sam Moreau, Principal Director of User Experience for Windows

CLEANER MESS OF MSN
Since March 9 of this year Microsoft has been rolling out their new design of MSN.com. Backed by countless hours of testing and roughly 70,000 pieces of feedback from their users, the design has been tweaked over the last four months to its current state. Visitors who cannot yet view it at http://www.msn.com can access it at http://preview.msn.com. In this post, we take a look at the new redesign and examine its positive and negative aspects.
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CLEANER MESS OF MSN

Since March 9 of this year Microsoft has been rolling out their new design of MSN.com. Backed by countless hours of testing and roughly 70,000 pieces of feedback from their users, the design has been tweaked over the last four months to its current state. Visitors who cannot yet view it at http://www.msn.com can access it at http://preview.msn.com. In this post, we take a look at the new redesign and examine its positive and negative aspects.

READ MORE

NEW ADIDAS ALL BLACKS POSTER
Adidas has always announced New Zealand’s All Black rugby team with a commemorative poster for the past decade. They have also been increasingly creative in their use of mediums. For instance, their “bonded by blood” poster from 2007, used actual blood from the players in the printing process. This year is another step towards innovation with the use of Microsoft’s Photosynth. With this program, Adidas is able to create a full and immersive experience, giving the viewer a 360 degree view of the action. In order to promote this campaign, Adidas has invited fans from different games to photograph the action. It’s an understatement to say that this will top their previous efforts, by far.

NEW ADIDAS ALL BLACKS POSTER

Adidas has always announced New Zealand’s All Black rugby team with a commemorative poster for the past decade. They have also been increasingly creative in their use of mediums. For instance, their “bonded by blood” poster from 2007, used actual blood from the players in the printing process. This year is another step towards innovation with the use of Microsoft’s Photosynth. With this program, Adidas is able to create a full and immersive experience, giving the viewer a 360 degree view of the action. In order to promote this campaign, Adidas has invited fans from different games to photograph the action. It’s an understatement to say that this will top their previous efforts, by far.

FUTURE AMAZING

Future Amazing (a division of Crust Creative, LLC) is an in-depth experiment in the rich field of design.

Growth of concepts and ideas are fostered to promote skills and continued learning within brand development and entrepreneurial experiences, for the benefit of both young and seasoned designers. We are "Constantly Evolving!"

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