DEMAND & SUPPLY - PONG BEER!!! Here is a classic case, where a rampant demand has finally led to a wel thought out supply. Beer pong is no longer just a college rite of passage; it has become the “ice-breaker” at every BBQ, at every house party or any event involving alcohol in mass consumption and people. Bars have welcomed it in their establishments and there are even tournaments dedicated to the game that relies on skill, the love of chugging beer, imparied judgement and most of all bragging rights! A Pennsylvania-based brewery has created Pong Beer—booze created specifically for “use during drunken table tennis!” Capitalizing on the $20 million dollar beer pong market —- THAT’S RIGHT $20 Million dollars! The brand hopes to succeed among true players and fanatics, offering  specials like the “rack pack” which include 30 cans and two free ping pong balls. As if Budweiser, Coors Light, Pabst Blue Ribbon, or Natty Light weren’t already good (and cheap) enough for the game… Pong Beer commands instant brand recognition and soley caters to the market. This is not only smart, it’s actually genius… There you have it folks, this is a classic case worth studying, demand and supply… And it’s about this moment in time that you say to yourself - “Why didn’t I think of that?”

DEMAND & SUPPLY - PONG BEER!!!

Here is a classic case, where a rampant demand has finally led to a wel thought out supply. Beer pong is no longer just a college rite of passage; it has become the “ice-breaker” at every BBQ, at every house party or any event involving alcohol in mass consumption and people. Bars have welcomed it in their establishments and there are even tournaments dedicated to the game that relies on skill, the love of chugging beer, imparied judgement and most of all bragging rights!

A Pennsylvania-based brewery has created Pong Beer—booze created specifically for “use during drunken table tennis!” Capitalizing on the $20 million dollar beer pong market —- THAT’S RIGHT $20 Million dollars! The brand hopes to succeed among true players and fanatics, offering  specials like the “rack pack” which include 30 cans and two free ping pong balls.

As if Budweiser, Coors Light, Pabst Blue Ribbon, or Natty Light weren’t already good (and cheap) enough for the game… Pong Beer commands instant brand recognition and soley caters to the market. This is not only smart, it’s actually genius… There you have it folks, this is a classic case worth studying, demand and supply… And it’s about this moment in time that you say to yourself - “Why didn’t I think of that?”