A Little Taste of West Coast Culture

Aside from having the most banginest cup of bacon fat-coffee (yup, bacon fat), this place is also a great source of avant-garde independent music, old and new,  in the beautiful Mission District of San Francisco.  A hole in the wall in the middle of an industrial/residential neighborhood, PCR doubles as a 5 star coffee house as well as a super cool radio station full on with performances by local artists as well.  

All nostalgia for SF aside, its interesting to see yet another successful permutation of the skull/creature/animal and crossbones in a brand.  The power of cliche should not be overlooked so quickly, especially when used in different business formats rich in creativity and quality.  

listen live…